Digital Ad Campaigns
Company
Homes Alive Pets
Year
May - October 2024
I created digital ads for Homes Alive Pets to promote their monthly sales and to spread awareness about the brand. These could vary from being very Homes Alive branded, to having their own seasonal look, to fully matching the advertised brand’s visuals. These ads allowed me to work with a variety of assets, from beautiful lifestyle imagery to simple product shots. I was able to experiment a lot with Photoshop to help showcase products, and Adobe After Effects to add energy to a video ad.
Ruffwear Gear
An ad set to promote a Ruffwear dog gear sale. I enjoyed playing around with animating the line graphics in the video version, and cutting together existing footage from the brand.
Winter Boots
This ad set was to promote dog boots in winter. It included a specific group to advertise Canada Pooch Suspender boots, as well as a general carousel of other brands.
Sassy Woof
An ad campaign for Meta and Google to promote Sassy Woof dog accessories. This campaign ran in the back-to-school season, so I used a grid paper background and sticker-like image style to play into the theme of the season.