Letters to Santa Paws Campaign
The Letters to Santa Paws campaign was created to encourage in-store visits and give back to our customers during the holiday season. This campaign allowed me to use a design across multiple platforms, spanning from large-format print design, to simple animation for social media. I was able to create a mini-brand for Santa Paws that stayed true to Homes Alive Pets but was recognizable as it’s own special event. The campaign created a sense of community and sparked huge amounts of engagement. At the end of the campaign, the team selected the winners randomly, and packed their gifts. Including a hand-written card thanking them for participating and wishing them a happy holiday season finished the campaign off in the heartwarming way it deserved.
Company
Homes Alive Pets
Year
December 2023
Social Media
A short carousel post introducing the campaign and showing customers how to participate
A simple teaser video made using Adobe After Effects to spark curiosity about the campaign
The letter template for customers to fill out to enter the sweepstakes. It was important to be as straightforward as possible so that we were able to select exactly what the winners wanted.
The Mailbox
The design for the mailbox decals. I made it reminiscent of the North Pole with the candy cane stripes, and created the HAP Mail logo based on a dog-centered version of the Canada Post logo.
A mockup of the mailbox decals I created and large standing sign that accompanies it to inform guests about the rules of the sweepstakes.
Print Objects
The final piece customers would interact with: a personalized, hand-written postcard that would arrive with their gift.
Happy visitors posing in front of the mailbox, featured on the Homes Alive Instagram account