We Choose to Include Campaign

The #WeChoosetoInclude campaign was for the Diversity and Inclusion committee at PCL to highlight women in construction. This was a campaign that spanned across different deliverables: a large banner, small poster, and hardhat sticker. I created the simple #WeChoosetoInclude wordmark for the campaign to emphasize the words choose and include, and paired it with PCL’s high-quality photography of women on a job site. Paired with the tagline “Together we build success”, these deliverables showcase the D&I committee’s goal to increase awareness of inclusion in the workplace.